Dawie Du Toit
Managing Director
Specialised Retail Execution · South Africa
Smart in-store execution that directly drives your retail revenue.
Sales, merchandising, activations and AI-powered field intelligence - one accountable partner executing your brand at the shelf, in real time, nationwide.
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Years of retail execution experience
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People powering brands nationally
Level 1
B-BBEE contributor
Diamond Arrow
PMR.africa Award Winner
Live Field Intelligence
2,000+ on-shelf corrections in week one
National share of shelf tracked daily
5,000+ people in-field nationwide
Trusted by 100+ South African brands
Real-time reporting from every store visit
Shelf health & compliance monitored live
Trusted by 100+ South African brands - from FMCG leaders to fast-growing challengers
What We Do
Tactical execution that moves faster, sells faster, wins smarter.
Five integrated capabilities, one accountable team - built to protect and grow your brand where it matters most: at the shelf.
See How We Work →Your revenue grows through dedicated, agile sales teams that execute with speed, precision and accountability.
Our merchandising teams move at the speed of retail, ensuring shelf health, compliance and availability with absolute accountability.
Our teams educate, engage and convert shoppers in real time, turning product interaction into trust and loyalty.
Live performance tracking, real-time analytics and predictive insights to optimise execution ethically and transparently.
See what's happening on shelf - live, accurate and actionable. Returns and recalls handled professionally, efficiently and with minimal disruption.
Field Intelligence
Technology that turns store activity into action.
Retail execution only works when teams can see what is happening on the ground. Meridian uses technology, reporting tools and field intelligence to improve visibility, identify gaps and support faster decision-making.
Field Intelligence Reporting
Field Reporting 87.4%
33.3%
National Share of Shelf
KPI metric · Planogram compliance tracked per store, per visit
- Real-time field reporting
- Shelf health and compliance tracking
- Stock availability and movement insights
- Asset tracking
- Image recognition technology
- Sales intelligence and operational reporting
Proof, Not Promises
Results you can measure.
Buyers do not need more adjectives. They need proof. Meridian's work is built around measurable retail outcomes - from shelf corrections and improved availability to market visibility and brand growth.
Partner Voices
What our partners say.
We value Meridian's dedication, collaboration and commitment to strengthen and elevate our brand every day.
Their extensive national footprint, strong operational capabilities, and commitment to execution excellence have helped drive consistent in store availability, improved compliance, and faster implementation of key initiatives.
Since partnering with Meridian in 2025, their top notch service and 'can do' attitude have made a massive difference for our business. After a stellar start to the new year, we have total confidence that this partnership will continue to drive our success.
Meridian's biggest competitive advantage is its ability to combine experienced sales and merchandising teams with AI enabled retail intelligence, giving clients faster insights, greater visibility, improved compliance, and stronger in store execution outcomes.
Meridian operates as an extension of our own team rather than a third party service provider. Communication is proactive, transparent, and solutions driven. Their attention to detail, in store discipline, and focus on availability and visibility have materially strengthened Alpen's shelf presence.
What truly distinguishes Meridian Group is the calibre of their people. Their team works seamlessly alongside ours with professionalism, integrity, and a genuine commitment to delivering results. They consistently demonstrate a collaborative approach and a willingness to go the extra mile.
Why Meridian
What makes Meridian different.
Retail execution is not only about having people in store. It is about having the right people, systems, reporting and accountability behind every visit - national scale, specialist field teams and technology-led visibility working together.
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Execution at the speed of retail, with integrity
While others analyse, we act - accountably, transparently and strategically.
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AI that delivers immediate, measurable results
Our real-time execution engine delivers insights and implements them - live, in-store, with full accountability.
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More than merchandising - we build brands
We don't just stock shelves. We create retail moments that turn your customers into brand advocates.
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Tactical. Agile. Committed.
Whether it's an emergency rollout or a national activation, we treat your brand as our own - executing with precision and care.
Leadership
Meet the people behind the performance.
Large-scale retail mandates need visible accountability. Meridian's leadership team brings operational experience, category knowledge and people-first management to every client partnership.
Karen Hammond
Group Head of People
Jaco Jooste
National Head of Dedicated Solutions
Louis Jansen Van Rensburg
National Head of Syndicated Solutions
Rob Hind
Business Development Officer
Victor Botha
General Manager Coastal Region
Ferdie Senekal
General Manager Inland
Jan Verster
General Manager - Free State, Northwest & Northern Cape
Speed wins. Trust matters. Let's get moving.
Need instant execution? A real-time tactical partner that values transparency and innovation? We're ready. Let's put your brand ahead of the competition - starting today.
Request an Execution Audit →
From the Field