Our Legacy
For over three decades, Meridian has developed a proud history of excellence, training each member of our team from the first day on the job. Many of our people began their careers packing shelves in-store, and were later promoted into leadership positions. Our approach to business is enabled by agility, bravery, and remaining committed to exceeding expectations. By living our values, we aim to empower our people and our communities. We move with the times, but our business practices remain timeless. Our people come first.
Our History


Our Mission
As a team of strategic sales and merchandising specialists, our mission is to offer tailored sales and merchandising solutions that ensure brands thrive.

Our Vision
Our vision is to make a positive impact on the brands we partner with, on our people and our communities, both local and global. We value people, and this collective spirit reflects in how we do business.
Our Values
Through the genius, power, and door-opening magic of boldness and honesty, we make our dreams happen with guts and courage. At Meridian, we don’t surrender to the status quo or accept the ordinary, we fight for our client’s brands. We have the courage and capacity to compete as a leading player in our industry and win on our own terms.
Our enduring, stable core enables us to flex and pivot to changing environments. Our shared purpose guides us, and this is demonstrated by our consistent accountability and transparency. These elements enable us to hold the tension between being stable and dynamic.
We can be flexible when we meet the unexpected as our vision is clear. Every day, we are responsive, resourceful, and invested. The brief doesn’t change, we meet client needs and make brands thrive. Our dynamism is in the how: we pivot and reach past challenges in a fast-paced industry and above all, we deliver.
At Meridian, every single day we tenaciously pursue excellence in the big and the small. Winning battles in-store starts with devotion to daily procedures and routines. We are practiced warriors, guided by boundless energy and unwavering goals.
We overcome challenges with grit and determination. Meridian harnesses the consistency and momentum of small things done with excellence, fuelled with the conviction that challenges are the only way we grow. Success is simple discipline practiced every day.
Our Footprint
We are regionally strong, nationally relevant, and globally connected.
In association with our global partner, Spar Inc., our international presence spans nine countries which include Japan, USA, Canada, Australia, India, China, Turkey, Mexico and Brazil.
We have six regional offices located across South Africa, namely Gauteng, KwaZulu-Natal, Western Cape, Eastern Cape, East London and Bloemfontein.
Our regional strength and global knowledge enable us to deliver innovation, no matter the location.

Meet The Family



Bernadine Symonds
Group Head of People


Rob Hind
General Manager - Inland


Hilton Loring
CEO, Meridian Group


Victor Botha
General Manager
Coastal Operations



Jithan Bridgmohan
CFO, Meridian Group


Dawie du Toit
Group Head of Client Services
